Looking to maximize your Pin performance, and/or tap into the rising Pinterest marketplace?
While its user count may not blow you away, in comparison to Facebook or Instagram, Pinterest is seeing steady growth, and is now up to 291 million active users – rising from 250 million last September.
But it’s not so much about the total number of users in Pinterest’s case, but the activity of those people who are regularly logging onto the platform. Research shows that some 57% of weekly Pinners use the app in-store while shopping, while it’s also the leading social media platform in terms of product discovery.
It may not be on your social marketing radar, given the dominance of the bigger players. But the stats would suggest that it probably should be, that it’s likely worth taking the time to give the platform another look, and to consider whether your brand/products fit anywhere in the growing Pin marketplace.
Helping on this front, Pinterest has this week published its latest Pin Trends report, which looks at the key topics and products that are seeing significant increases in user attention across its network.
With each passing day, Pinterest and Instagram are looking more and more alike.
Shortly after going public, Pinterest has incorporated new features to make it easier for creators and brands to upload videos directly to the visual search engine. The company says they’ve observed a 31% increase in searches for “inspirational videos” since 2018 and that “Pinners are 54% more likely to say they’re inspired to action by videos on Pinterest compared to videos on other media platforms.”
As a result, Pinterest has introduced a new and improved video uploader, a video tab on business profiles that allows brands to feature all their videos in one place, an analytics tool to help businesses better understand and analyze their traffic and get insights into performance over time and, finally, Pinterest is allowing creators and businesses to schedule videos ahead of time with a new Pin Scheduler tool.