Do you see Facebook ads on your newsfeed? Do you follow brands on Instagram to see what they will release next? In today’s age of technology, you see digital marketing campaigns each and every day. All of these types of advertisements combine together to create a digital marketing campaign.
A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue. The campaign ties in with the overarching goals of the organization and includes one or more digital channels in the efforts.