BOX221 Brand Strategy

Brand Market Strategy

In our experience, most brands and companies fail to differentiate themselves enough to truly stand out from competitors. Perhaps you’ve come to realize that you are too close to your business to objectively determine what it is that makes you different, or how to leverage that uniqueness to position yourselves for greatness in your customers’ minds.

We help uncover what truly makes you distinctive in your category, and t provide you with an aligned brand marketing strategy that integrates with your existing business strategy and brings you differentiating brand identity to the market.

Market Research

Competitive Research

Mood Board

Brand Personality & Voice

A Brand Strategy needs to address more than a logo refresh to drive business results. A brand doesn’t exist on paper, on a package, or on a screen. It’s what happens in the minds and emotions of real people. It’s a feeling. A shared moment. A promise. A conversation. A Brand Strategy is a research-based exercise that uncovers the relatable, human elements in the otherwise rational interactions you have with customers. Companies with fully developed brands are more profitable. Here is what a Brand Strategy will do for your business: