Brand Strategy | Box 221 Digital Studios

Brand Market Strategy

In our experience, most brands and companies fail to differentiate themselves enough to truly stand out from competitors. Perhaps you’ve come to realize that you are too close to your business to objectively determine what it is that makes you different, or how to leverage that uniqueness to position yourselves for greatness in your customers’ minds.

We help uncover what truly makes you distinctive in your category, and t provide you with an aligned brand marketing strategy that integrates with your existing business strategy and brings you differentiating brand identity to the market.

Market Research

Competitive Research

Mood Board

Brand Personality & Voice

A Brand Strategy needs to address more than a logo refresh to drive business results. A brand doesn’t exist on paper, on a package, or on a screen. It’s what happens in the minds and emotions of real people. It’s a feeling. A shared moment. A promise. A conversation. A Brand Strategy is a research-based exercise that uncovers the relatable, human elements in the otherwise rational interactions you have with customers. Companies with fully developed brands are more profitable. Here is what a Brand Strategy will do for your business:

Differentiate and dominate – Well branded companies are category leaders.
Increase your market cap – Strong brands are a balance-sheet asset.
Attract high value customers – Branded purchases have higher price tags.
Improve HR function – Branded employees create culture and churn less.
Increase loyalty – Branded purchases yield more repeats and referrals.
Increase advocacy – People love brands that improve their social currency.
Lower marketing costs – Compelling brands require less media.

Your brand is what other people say about you,

when you’re not in the room.

VIEW PORTFOLIO

Some Of Our Projects

WHAT CLIENTS SAY

Don’t just take our word for it.

Every day is a new opportunity.

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Download our 12 Brand Archetypes Guide

We know that every company comes to the table assuming they are the every guy/girl, but in 99 percent of cases, they aren’t. Drilling down into what makes your brand special and how your customers best connect with your products isn’t easy, but it’s the most important thing you can do to understand what archetype you should be using.